![]() Images and videos by any Instagram Business account.Vivadogs, a subscription service for dog owners, curates images of their happy customers enjoying their products and they display the curated feed on the homepage. Social media posts shared by customers can reach their friends and followers that might not be familiar with your products - and people trust this content more than branded company content.An Instagram feed is visual and captures the attention of the visitor.You can combine this with text reviews and other feedback systems you might already have in place but there are two key reasons that make Instagram feeds even more powerful: How can Instagram feeds help you to drive more sales? The most effective way is to gather product feedback from your customers via Instagram and include some of the best posts as social proof on your website. Your ultimate goal as a marketer? It must be increasing the number of conversions. Also, the same tools allow you to distribute the ads to people similar to your current audience on both platforms – the data is gathered from the thousands of signals the 500 million+ users are leaving behind each day.Ĭampari is one of the many Flockler clients with a carefully designed and stunning Instagram feed embedded on their website to drive traffic back to their profile:ĭoes your company organise events every now and then? Learn how event organisers create social media walls for their websites and digital screens. With Facebook’s Ads Manager, which also targets Instagram, you can create Custom Audiences and target people who’ve visited your profile and interacted with your content. ![]() Yes, Facebook ads can be targeted based on Instagram data, too. As your profile gets more visits and more people like and comment on your content, the more data there will be for Instagram and Facebook to use for ad targeting. How is advertising related to the Instagram feed on your website? Well, it’s all linked to the benefits mentioned above. Sad but true: advertising is needed to maximise your reach on social media channels. Here’s an example of a live Instagram feed by GoPro highlighting influencer content on their website: An engaging Instagram feed will drive traffic back to your profile and increase the number of followers. You can display all the latest posts as an automatically updating Instagram widget - or even handpick the posts if you’d like to have a fully custom feed on your website. That’s where a beautiful Instagram grid can help as it will allow you to show a large number of recent posts in one place. After all, you might have just seen one photo from the brand and that’s not normally enough to convince you to follow their profile. In general, most Instagram users follow their friends and are picky when it comes to clicking the ‘Follow’ button on a company’s Instagram profile. In addition to your existing followers, an inspirational Instagram feed on your website will get the attention of new customers too. No credit card is needed and no commitment. This dynamic image gallery with authentic content inspires customers to learn more about Hapag-Lloyd’s services and drives bookings.ĭoes your organisation show Instagram feeds on websites? Sign up for our 14-Day Free Trial and get started in a few minutes. Hapag-Lloyd Cruises, a luxury voyage operator, displays a beautiful social-media powered image gallery on their website. Your homepage is the best place to get started and maximize the visibility of your Instagram feed. So, make sure that you are using all your digital touchpoints with customers to highlight your content before throwing money into advertising tools! Instagram’s algorithm doesn’t typically show posts in status feeds that are older than a few days, and increasing the reach of your content within the Instagram app usually requires an advertising budget. The more people that view your content, the more people will visit your Instagram profile and engage with your content too. Maybe the most obvious but overlooked benefit is that by displaying the company Instagram feed on your website, the reach of your content will be higher. Higher reach for your Instagram contentĪt the end of this article, you will find a three-step guide on how to embed Instagram feed on any website.We've listed five benefits of embedding an Instagram feed on your website: ![]() Why would you display Instagram images on your website? A lot of sweat goes into planning and creating stunning Instagram image feeds but it makes sense to capitalise on the potential of this content outside of Instagram, too. Most companies do these days but, surprisingly, only a handful of them are showing Instagram feeds on their websites. Does your company (or your customers) post Instagram images?
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